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What Makes a Good Logo Design?

Several brands have made logos that are instantly recognizable the globe over. Think Canon, IBM or even KitKat. But what exactly makes these logos different, not only as symbols of companies or brands, but also as cultural icons? But what really sets these logos apart such that they no longer only represent companies or organizations, but have also become cultural icons? But what makes these logs so unique that they no longer just stand for brands or organizations, but have also evolved into powerful cultural symbols?

Simplicity

If you must design a logo, design it like the giants: straight and to the point. Stay away from fancy fonts, cryptic graphics or fancy color combinations. The most effective technique is to select a single object that will represent the organization or company, with only a bit of typography, if any. This is the kind of logo that will be most easily recognized and connected with the brand, and ingrained in culture.

Geometry

Most popular logos are made with shapes and patterns. Flawless lines and known shapes are a foolproof way to draw the attention of the public, and to imprint the logo in their consciousness.

Vintage Appeal

When advertising was new, logos used to have more detailed, sophisticated designs. Combining different elements like words, shapes and graphics into a single logo was commonly done. Companies wanted to tell as much as they could to the public regarding their brand. This method is still used today, both by old companies who have maintained the same design from day one, and newer companies that want to give their logos a rustic feel.

Colors

Color is a vital component of logo design in general as it ultimately becomes intertwined with the brand. Colors have the power to evoke certain emotions, so you must choose those that most accurately represent your company or organization. For example, red is for passion and boldness while blue is for calm and stability. Note that color associations are not purely mind game. Studies have actually proven how certain colors can influence people’s memory.

Memorability

Memorability is one of the most important properties of successful logos. Thus, to be truly successful, a logo has to be so easy to remember that that it will live on beyond the brandy’s glory days. Consider American Online. It’s awfully outdated, but is there someone who can look at that iconic triangle or yellow running man without being reminded of their “You got mail!” days?While we’re extremely past it, can anyone look at the iconic yellow running man and not go straight back into the era of AIM messaging?It’s out-of-this-world outdated, but can anybody look at the iconic triangle and not be flooded with memories of their dial-up or “You got mail!” days? Fact is, AOL may no longer be a household name today, but it sure still still has its place in the minds of consumers.

In terms of making a logo, there’s a good number of decisions that must be made as you create your design. But in the need, it boils down to the individual design elements that you put together to stand as a symbol of your company or brand.

News For This Month: Logos

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